American Express asked us to design an activation that would entertain its customers at the Chicago GBRT Convention. So we gave them traveling Cupcakes. Get a selfie, have it printed on a cupcake and take a picture of it in a beautifully illustrated Chicago booth. Pointless to say that people loved it!

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This is the gorgeous illustration that Noelia Lozano provided us for the booth display.

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This is the 3d render of the diorama that she sent us to show how the final diorama would look like.

 
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The mock up I did at the beginning to help everyone visualize what was in my head as a final design. Plus the t-shirt.

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Aaaand this is someone proudly taking a picture with her selfie cupcake diorama.

 
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CD: Kevin Gosselin

AD: Alessandra Divizia CW: Frank Moore

Experience Design Director: Nicole Miller Experience Designer: Alain Baburam

Illustrator: Noelia Lozano