American Express asked us to design an activation that would entertain its customers at the Chicago GBRT Convention. So we gave them traveling Cupcakes. Get a selfie, have it printed on a cupcake and take a picture of it in a beautifully illustrated Chicago booth. Pointless to say that people loved it!
CD: Kevin Gosselin
AD: Alessandra Divizia CW: Frank Moore
Experience Design Director: Nicole Miller Experience Designer: Alain Baburam
Illustrator: Noelia Lozano