Ye olde campaign for Bud of Light

Was born in times medieval

Whence advertisers coined a phrase

To make men feel like heroes

Drinkers of said brew now shout

“Dilly Dilly!” with glass or can,

And it’s said with ink and gusto

How “Dilly Dilly!” all began.


Drinking with friends is a gateway to adventure. In this print series, Bud Light reveals the origins of Dilly Dilly and The Bud Knight to show that your late night quests are best paired with Bud.

Featured on: We Love Ad, Coloribus. (June 2018)

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AD/Illustrator// AlessandraDivizia    CW//  Alex Gerber   -Miami Ad School NY-