CREST WHITENING EMULSIONS

We helped Crest launching a new breakthrough whitening formula that whitens teeth immediately without causing sensitivity.
Our task was to elevate its branding to the beauty category.

Featured in Ad Age

You've never seen teeth whitening like this! Just swipe & go to start whitening teeth instantly. This breakthrough formula whitens teeth better and faster wi...
Here's how to use New Crest Whitening Emulsions with the Wand Applicator to get 100% whiter teeth. Just squeeze onto the wand, apply evenly to each tooth, an...
Here's how to get a whiter smile in seconds. Just squeeze and apply Crest Whitening Emulsions evenly across each tooth - no rinsing or brushing needed. Use i...
 
 
 
 
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CD// Tony Gomes. ACD// Carol Herbert, Katie Redmond

Senior AD// Heler Ratner AD// Alessandra Divizia    CW//  Chloe Konnor  

Director: Lacey