DOLLAR SHAVE CLUB

Clio Sports - Silver -

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The playoff beard: a time honored tradition in sports fandom where able-bearded men grow their facial hair as long as their team’s post-season lasts. For a few, the beards are trophies of victory, but most must shave goodbye. Why not make it interesting? 

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Join Dollar Shave Club’s Raze the Stakes page on Facebook; you choose the matchup you want to bet on, the friend you want to bet against, and the beard the loser will have to wear. 

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Wait and watch. Caress your beard for good luck.

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After the clock runs out on the loser’s season, a Dollar Shave Club box will arrive at his house. The kit will come with a razor (obviously), a styling guide, and a tube addressed to the winner. 

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Once the loser shows his face in public, all of his friends will add his photo to the #wallofshave.

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If the loser is still feeling bitter, he can collect his trimmings and send a beard bomb: a close but grosser cousin to the glitter bomb.

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Case study

AD// Alessandra Divizia  CW// CaliMcGovern.  Tutor: Daniel Sumbang   -Miami Ad School NY-