Opioid overdose risk is continuing to increase in the United States. FCB health asked us to create an idea to raise awareness of this risk while reducing the stigma associated with it, and ultimately encourage the core target group to talk to a doctor or pharmacist about managing the risk of overdose.

AD: Alessandra Divizia/ Emma Kasarsky   CW: Frank Moore   Tutor: Michael A. Dooley    -Miami Ad School NY-