SHAWN MENDES - PRIVATE CONCERT -

Verizon Up sponsored a Shawn Mendes private concert at the Hummerstein Ballroom, in Manhattan.

We worked on the overall design and location allestment. It was a success with, over two days, 26.9K Twitter & Tumblr posts, with 191M impressions. #VerizonUp emerged twice, on Twitter, marking the hashtags first time as a trending topic . As expected, @ShawnMendes was the most popular Twitter mention, with over 14K mentions. Fans shared Instagram photos showcasing the “beautiful” wall of flowers at the concert entrance that mimicked the Shawn Mendes album cover. A portion of the Instagrams were from lucky fans who had a meet & greet with Shawn Mendes in front of the flower backdrop. They applauded Verizon for providing them such intimate access. 

CD: Sam Resta CW: Frank Moore