SOUNDCLOUD

SoundCloud, the world's leading social sound platform, faces competition with a multitude of new music sharing platforms. To help the brand distinguish themselves from the pack, we created a campaign focused on a unique way to discover music.

Soundcloud will launch Brainwaves: a campaign providing users with the most accurate system dedicated to finding fresh music by scanning their brains with fMRI machines as they listen to a variety of songs.

Based on the results of their brain scan, an algorithm will create a constantly updating playlist on SoundCloud to provide specifically curated music for each individual in the most accurate way possible.

The promotion will start with instagram posts.

Posters will be put up around the cities and Festivals that Brainwaves will be visiting.

Brainwave users may order a 3D printed vinyl record of their original playlist.

AD//Alessandra Divizia / Dorit Eliyahu - CW// Frank Moore