THIS IS SHAWN

Shawn’s fans know everything about him. So could we bring them even closer to him? We decided to have them feel what it’s like to be him. From the inspiration moments he finds in his Malibu studio, to when he starts recording, to the strong emotions of connection and enthusiasm he feels when walking and performing on stage. With Shawn’s sending them FaceTime videos to guide them through the tour, they were able to experience what he experiences, sing their own songs and walk on a stage where they found Shawn himself!

Awards: Billboard Live Music+Summit

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Fans stared off by walking through the beaches of Malibu while watching lyrics appear on screen, representing where Shawn finds inspiration and how he forms his songs.

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Then, they were able to step into a booth to record their own rendition of one of Shawn’s songs to experience how he creates the music they adore.

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Finally, fans entered an area projecting a 360 view of what Shawn sees on stage, letting everyone feel what it’s like for their favorite artist to perform.

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 CD// Sam Resta ACD// Toni Kaleda

CW// Frank Moore AD// Alessandra Divizia

XD: Joseph Gourley// Dan Marino