FIND YOUR NEXT ERA

Good bye winter hermitting. Hello to your next era.

For Walmart’s spring campaign, we channeled big new year, new me energy through 6 social-native spots—all shot with an iPhone.

Whether you’re becoming a pro pet parent or a proud homebody, we showed how Walmart can be your partner for the next thing you’re embracing.

CDS Mark Snow/Mai Nakamura
Senior AD: Alessandra Divizia / CW": Maura Munaf
Director: Lena Beug

FIND YOUR THING

Social platforms’ search bar increasingly perform tasks similar to google’s search bar.

Leveraging that social behavior, Walmart’s intention to shift its audience from mainly physical to digital consumers, came to life in the #FindYorThing social campaign, that educates with its socially native and engaging flair.

ECD: Molly Crawford, GCD: Mark Snow
Senior CW: Reilly Harmer, Senior AD: Alessandra Divizia
Director: Lacey