WALMART - Find your thing

Social platforms’ search bar increasingly perform tasks similar to google’s search bar.

Leveraging that social behavior, Walmart’s intention to shift its audience from mainly physical to digital consumers, came to life in the #FindYorThing social campaign, that educates with its socially native and engaging flair.

Molly Crawford, Mark Snow, Lydia Bickal, Reilly Harmer, Alessandra Divizia

Directors: Angie Webb, Lacey