American Express asked us to design an activation that would entertain its customers at the Chicago GBRT Convention. So we gave them traveling Cupcakes. Get a selfie, have it printed on a cupcake and take a picture of it in a beautifully illustrated Chicago booth. Pointless to say that people loved it!
Aaaand this is someone proudly taking a picture with her selfie cupcake diorama.
Creative team: Kevin Gosselin/Alessandra Divizia/Frank Moore
XD: Nicole Miller/Alain Baburam
Illustrator: Noelia Lozano