CREST WHITENING EMULSIONS

We helped Crest launching a new breakthrough whitening formula that whitens teeth immediately without causing sensitivity.
Our task was to elevate its branding to the beauty category.

Featured in Ad Age

 
 
 
 
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CD// Tony Gomes. ACD// Carol Herbert, Katie Redmond

Senior AD// Heler Ratner AD// Alessandra Divizia    CW//  Chloe Konnor  

Director: Lacey