Verizon 5G is groundbreaking, wireless technology that will change everything. The only problem is no one has it yet to understand what it’s truly capable of.

So we teamed up with Wildlife and introduced 5G at Super Bowl 53 with interactive experiences in the 5G Lab, including 5G QB where fans and NFL players used ultra fast-streaming VR that tracked the ball in real-time to experience first hand how quarterbacks will improve their game in the near future.

ECD// James Robinson CD// Joe kantrowitz // Ralph calderon

ACD// Toni Kaleda // Jason Fisher

AD// Alessandra Divizia CW// Frank Moore

experience design + production// Wildlife