Walmart asked us to create an engageable activation to make people aware of the famous clothing brands sold in the stores.

So, together with the ‘We Dress America’ campaign, we created the first-ever catwalk based in multiple locations where we asked real shoppers to be stylized and walk through a curated photo activation that made it seem as if they were walking across America.

We then posted the videos on Walmart's Instagram page as shoppable content, not only reaching millions of followers but giving enjoyable moments of notoriety to everyone who joined the activation.

CD: Sam Resta CW: Frank Moore AD: Alessandra Divizia